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Mapping the Future Marketplace
Leadership Studies | Management Studies | Organization Studies | Business Studies Posted on date: April 16, 2012 | Leadership Studies | Management Studies | Organization Studies | Business Studies by Philip Kotler
"OUR ONLY CERTAINTY is that things will change. Back in the 1950s, who would have anticipated TV and Internet home shopping? Home banking? Thirty-day satisfaction guarantees on newly purchased automobiles? Customized bicycles? Factory-outlet shopping malls? So we have to expect the unexpected. I'm sure we're going to see the marketplace go through some radical changes over the next few decades that will sound like science fiction. Having said that, though, it is possible to anticipate certain developments in the future marketplace. Consider the changing demographics. I expect that more consumer marketing will start focusing on the needs of the older generation, at least in the developed world. We're increasingly living in an ageing society. The dominant ...
Read more
http://niceqoute.com/leadership_studies_philip_kotler.html
Mapping the Future Marketplace
Leadership Studies | Management Studies | Organization Studies | Business Studies Posted on date: April 16, 2012 | Leadership Studies | Management Studies | Organization Studies | Business Studies by Philip Kotler
"OUR ONLY CERTAINTY is that things will change. Back in the 1950s, who would have anticipated TV and Internet home shopping? Home banking? Thirty-day satisfaction guarantees on newly purchased automobiles? Customized bicycles? Factory-outlet shopping malls? So we have to expect the unexpected. I'm sure we're going to see the marketplace go through some radical changes over the next few decades that will sound like science fiction. Having said that, though, it is possible to anticipate certain developments in the future marketplace. Consider the changing demographics. I expect that more consumer marketing will start focusing on the needs of the older generation, at least in the developed world. We're increasingly living in an ageing society. The dominant ...
Read more
http://niceqoute.com/leadership_studies_philip_kotler.html
