# Paperback: 432 pages
# Publisher: Maximum Press; 7th edition (July 1, 2008)
# Language: English
# ISBN-10: 1931644659
# ISBN-13: 978-1931644655
# Product Dimensions: 9.1 x 7.4 x 1 inches
Includes a password for accessing a private Web site containing the
latest Web site promotion news, expanded information, and more!
Chapter 1:
Planning Your Web Site
Chapter 2:
Designing Your Site to Be Search Engine Friendly
Chapter 3:
Web Site Elements That Keep ’Em Coming Back
Chapter 4:
Permission Marketing
Chapter 5:
Spreading the Word with Viral Marketing
Chapter 6:
Great Content
Chapter 7:
Landing Pages
Chapter 8:
Search Engine and Directory Submissions
Chapter 9:
Developing Your Pay-to-Play Strategy
Chapter 10:
The E-mail Advantage
Chapter 11:
Utilizing Signature Files to Increase Web Site Traffic
Chapter 12:
Autoresponders
Chapter 13:
Consumer-Generated Media
Chapter 14:
Establishing Your Private Mailing List
Chapter 15:
Effective Promotion through Direct Mail Lists
Chapter 16:
Developing a Dynamite Links Strategy
Chapter 17:
Maximizing Promotion with Meta-Indexes
Chapter 18:
Winning Awards, Cool Sites, and More
Chapter 19:
Online Advertising
Chapter 20:
Maximizing Media Relations
Chapter 21:
Increasing Traffic Through Online Publications
Chapter 22:
Really Simple Syndication
Chapter 23:
Blogs and Wikis
Chapter 24:
Podcasting and Videocasting
Chapter 25:
Mobile Marketing
Chapter 26:
Interactive Mapping
Chapter 27:
The Power of Partnering
Chapter 28:
Web Traffic Analysis
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